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Filling the B2B pipeline across three continents
Positioning, content and demand-gen that filled the sales pipeline across three continents.
🏢 Vertex Fintech🌍 North America, Europe & APAC⏱️ 12 months
4.2x
Qualified pipeline
+180%
Inbound demos
2.7x
Content engagement
18
Countries reached
The challenge
Vertex had a strong product but weak market presence. Messaging was feature-led and inconsistent across regions, and the sales team relied almost entirely on outbound. They needed a brand and demand engine that could scale internationally.
Our approach
- 1Ran positioning workshops to define a sharp, category-defining narrative that translated across markets.
- 2Rebuilt the brand identity and website to signal enterprise credibility.
- 3Launched a thought-leadership content program mapped to the buyer journey, localized for key regions.
- 4Built an integrated demand-gen motion connecting content, paid and lifecycle to sales.
The outcome
Over twelve months qualified pipeline grew 4.2x and inbound demos nearly tripled, shifting Vertex from an outbound-only motion to a scalable inbound engine across 18 countries.
“For the first time, prospects come to us already understanding why we're different. That's the brand and content working together.”
Ready to grow across every market?
Let's talk about your goals. We'll put together a plan tailored to your brand and the regions you want to win.