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Doubling qualified inbound leads with a brand and SEO overhaul
An integrated brand refresh and SEO overhaul that doubled qualified inbound leads.
🏢 Lumen Energy🌍 North America & Europe⏱️ 10 months
+120%
Qualified leads
+340%
Organic traffic
#1–3
Rankings for core terms
-27%
Cost per lead
The challenge
Lumen was a respected name in enterprise energy but looked dated online and was invisible in search for its most valuable topics. Inbound leads were scarce and expensive, leaving growth dependent on a small sales team.
Our approach
- 1Delivered a full brand refresh — identity, messaging and a modern, fast website.
- 2Executed a technical SEO overhaul, fixing site architecture, speed and indexation.
- 3Built topic clusters around high-value commercial and informational queries.
- 4Connected lead tracking to revenue so marketing could optimize for pipeline, not clicks.
The outcome
Organic traffic grew 340% and Lumen now ranks in the top three for its core commercial terms. Qualified inbound leads more than doubled while cost per lead dropped 27%.
“We went from invisible to the default choice in search. The new brand finally matches the quality of our work.”
Ready to grow across every market?
Let's talk about your goals. We'll put together a plan tailored to your brand and the regions you want to win.