Tripling online revenue for a DTC skincare brand

The challenge

Aurora had strong products but a plateaued DTC channel. Paid spend was scaling inefficiently, tracking was unreliable after iOS privacy changes, and organic search barely contributed to revenue. They needed a growth partner who could rebuild measurement and reignite scalable acquisition across two continents.

Our approach

• 1Rebuilt the measurement stack with server-side tracking (GA4 + Meta CAPI) to recover lost signal and trust the numbers again.
• 2Restructured paid accounts around a full-funnel strategy: prospecting, retargeting and retention, with a rigorous creative testing cadence.
• 3Launched a localized content and SEO program targeting high-intent skincare queries in English, German and French.
• 4Introduced weekly incrementality reviews so budget always flowed to the channels driving true growth.

The outcome

Within nine months Aurora tripled online revenue while lowering acquisition cost by nearly a third. Organic search grew from a rounding error to 22% of revenue, giving the brand a durable, lower-cost channel for the long term.